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DreamWare Inc. Timeline

Learn about what got us started, what's happened along the way, and what we're doing.


Learning the Struggles of Selling Online

DreamWare Inc. Founder & CEO, Bryan Harmon, has a friend with a vintage clothing store in Ferndale, Michigan and over 275,000 unique clothing items in basement storage. The store has no online presence, and is struggling to attract enough shoppers to maintain profit. Bryan offers to help build his friend's store an online presence, and begins individually listing the clothing to ebay. While listing the clothing Bryan quickly realizes the three biggest barriers to making profit in online resale: time, effort, and accuracy. He begins to create a computer algorithm to accurately and efficiently list unique clothing pieces. He knows that if he can list each item online in under two minutes, he will make profit. The initial seller’s algorithm is born.

Nov 2011

Online Store Prototype Success

The basement of a dollar store in downtown Ferndale, MI is transformed into a working prototype to showcase to turn any physical space intoa successful and scalable online business. Using internally developed software to create listings that run on the initial seller's algorithm eGeneral and Mother Fletchers Clothing (the friend’s vintage clothing store) grow into large ebay stores. These online stores prove that the prototype software to create listings could increase profit, eliminate the need for product questions and provide an efficient framework for a small business or individual to scale online sales.

Jan 2012

A Dream is Born

DreamWare Inc. is founded in Florida on May 24, 2012 with an angel seed investment of $35,000 and a computer. We see a great opportunity with the potential to change e-Commerce once we develop a scalable listing software. We visualize a near future where our software is in the hands of millions, helping individuals create businesses and regain their sense of personal worth. DreamWare can bring hope back to people and create opportunities where competition seems crippling.

May 2012

Springing into Action

To create a globally scalable marketplace two paths lay ahead of us: we can outsource our project like so many others, or develop the software ourselves. We know the scale of our marketplace will require an internal build to ensure the proper framework and foundation. We spend months researching the latest technologies and choose SpringSource to build our foundation. Our end goal of a global e-Commerce marketplace cannot be built without first laying a solid foundation, and our first footing will be an application for sellers to easily list items to eBay utilizing our unique listing algorithms.

Note: With a recent (2016) $253 Million round of funding in the parent company of SpringSource, Pivotal, we still believe that our research led us into the best framework for today and years to come.

July 2012

Heating up in Florida

Our small team knows that a lot of work lay ahead of us, and we make the choice to spend it together in one house, relocating to Southwest Florida. Creating the easiest listing process for new and experienced eBay sellers to compete with established top sellers takes months of fine-tuning. Since clothing is the most lucrative category, we include our comprehensive clothing measurement system MeasureMe, which supports every clothing category eBay offers, and eliminates the sizing guessing game and ultimately reduces returns.

Jan 2013

Launch of World Lister

DreamWare Inc. applies and receives an eBay Compatible Application certification for World Lister. We decide to introduce World Lister as the first listing app that offers sellers a customized, responsive, media-rich product listing at no cost. The mobile app creates beautifully laid out listings in under 2 minutes with auto-generated descriptions filled with relevant SEO keywords; no typing and no sales, marketing, or design experience needed. We know we're headed in the right direction and our listing algorithm will change the online selling process forever. Up until World Lister's introduction we could not have known how inefficient eBay’s environment is for what we needed and wanted.

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Dec 2013

Creating a New Platform

We realize that a platform built in the '90s cannot live up to the expectations that we areready to put into action, so we have to build our own marketplace. The combination of commerce and social media is gaining traction as more and more industries are establishing a more prominent online presence. While tracking the industries involved in establishing their online presence, we notice that the auto industry, one of the largest industries, has never completed an online transaction from start to finish. We welcome the challenge and decide to create Car Lister - our first stand-alone application. What better place to introduce our new web app than the world famous Woodward Dream Cruise in Detroit?

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Aug 2014

Launch of 15each.co

Individual online shops for one-of-a-kind, used clothing items start getting lots of attention and funding. ThredUP raises $131.12M in six rounds and Twice raises $23.1M in three rounds. We decide to test Shopify’s capabilities by creating our own shop for unique clothing items using our successful listing algorithm to generate the product pages. We immediately realize Shopify’s platform can't keep up with the pace of our system, so we have to upload over 40,000 unique products in small batches. 15each.co offers men’s and women’s new or gently worn clothing for $15 each and quickly gains customers. After a deeper look into Shopify’s policies we reveal that our customer’s data is being compromised, and since we always support and protect our users, we decide Shopify was not the right platform for us.

Nov 2014

NADA Convention

Car Lister introduces its social platform for buying and selling cars to dealerships at the NADA Convention in San Francisco. During the event, over 350 dealerships sign up to join the new era of online car shopping. We demonstrate how the 2nd most expensive item an average person purchases in their life can now be bought from a mobile phone. It was as if the auto industry had been asleep, getting by with classified ads on the internet, and had now been startled awake by the full potential of a social commerce platform waiting at the tips of their fingers.

Jan 2015

$6.5M Round of Angel Funding Closed

With new funding, Car Lister’s team grows and so does our marketing efforts. A viral video, a busy booth at New York ComicCon, and a sweepstakes with monthly car giveaway attract thousands of new users and boost engagement on Car Lister’s social network. We earn a spot as a finalist for the Stevie Award for 2015 Tech Startup of the Year, and Car Lister gets named "Most Innovative Product" by automotive industry executives at the Digital Dealer Tech Tank.

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June 2015

Get Ready to go Live

Over the past 4 years DreamWare Inc. has pushed boundaries, solved complex logical issues, and never stopped moving forward to perfect and understand how to build the best online communications and transactional process between two parties, in a safe, secure, and transparent environment. Auto.live will be the first complete platform from DreamWare Inc. that will demonstrate all that has been learned throughout the past 4 years. We would tell you more, but we don't want to take away from the surprise before the public lunch in early 2017. Auto.Live will being to open it's doors Q4 2016 in select markets with is dealership service shop product solution.

May 2016
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